• November 5, 2014 (Added)
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Scientific orchard management under the WADI Programme has brought rich dividends to the farmers in terms of high production. However, marketing of the perishable products remained a daunting task. Cooperative and producer companies lacked continuous working capital to ensure uninterrupted procurement and processing. This has led to distress sale to local vendors at exploitative prices. Umbrella Programme for Natural Resource Management ensured a working capital support to VAPCOL to safeguard uninterrupted procurement of the Wadi produce from the cooperative members. This assures buyback markets and fair farm gate prices for quality products, minimal post-harvest loss and employment in processing units. VAPCOL also facilitates the WADI farmers’ market access by forging linkages between the processing units and bulk consumers and exporters under the umbrella of the “Vrindavan” brand.
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